Cantina Serralta

Case studies / Cantina Serralta

From 41 to 97, with direct sales up 63% in one year.

INDUSTRY: WINE · LOCATION: ASTI · PROJECT: E-COMMERCE IN 3 LANGUAGES · YEAR 2025

cantinaserralta.it
Screenshot of the Cantina Serralta website

01 — The problem

The old store took over 6 seconds to load product pages, with a four-step checkout and no foreign-language version for the international customers who emailed before every order. Cart abandonment hovered near 70%.

6.1 s

average product page load time

4

steps to complete an order

0

languages besides Italian

02 — The solution

Catalog rebuilt on a high-performance technical foundation, checkout cut to a single step, professional English and German translation by the Remarka group’s native speakers.

aWine catalog with variants (format, vintage) and deferred image loading
bOne-step checkout with card, PayPal, and bank transfer payments
cE-invoicing via SDI (Italian exchange system) generated automatically for every order
dProfessional English and German translation, not an automatic plugin

03 — The results

Before41
After97

GOOGLE PAGESPEED, MOBILE — DOCUMENTED MEASUREMENTS

In one year, with the site translated and the checkout simplified, direct sales from the site grew 63% — no intermediaries.

41 → 97

mobile PageSpeed score

+63%

direct sales from the site in one year

3

languages available, translated by native speakers

“The old site was losing us international orders already in the cart. Now customers who write in German find everything in German — and they order.”

Owner, Cantina Serralta

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