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Technical notes, in plain language.

No marketing dressed up as articles: only what we learn shipping fast websites.

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Local SEO in Rome: the map with the first three results a customer sees when searching «near me» in the capital24 JUL 2026Local SEO in Rome: how to stand out in the capital of servicesIn Rome the customer looks for you «near me» before picking up the phone. How local SEO works in the capital of services, what really weighs in the ranking and where to start.→Local SEO in Turin: the map with the first three results for whoever is looking for a supplier or a service in the manufacturing city24 JUL 2026Local SEO in Turin: getting found between industry and exportIn Turin the customer is often a technical buyer who judges a supplier also by how they find it online. How local SEO works in a manufacturing city and how to stand out among the companies that export.→
24 JUL 2026Local SEO in Rome: how to stand out in the capital of servicesIn Rome the customer looks for you «near me» before picking up the phone. How local SEO works in the capital of services, what really weighs in the ranking and where to start.24 JUL 2026Local SEO in Turin: getting found between industry and exportIn Turin the customer is often a technical buyer who judges a supplier also by how they find it online. How local SEO works in a manufacturing city and how to stand out among the companies that export.24 JUL 2026Naples and tourism: a multilingual website that gets bookingsIn Naples tourism has exploded and the audience is international: it reads reviews and books online, in English. Why a well-built multilingual website gets direct bookings, and how to build it.24 JUL 2026Native translation or AI: the difference the customer feelsMachine translation has made real progress. But for the site that has to sell and convince, when does the hand of a native speaker still matter? An honest, balanced guide.24 JUL 2026Localization ROI: how much translating your site really paysIs translating the site a cost or an investment? How to reason about localization ROI, which numbers to look at and how to estimate whether opening a language really pays.23 JUL 2026Google’s AI Overviews: how to stay visible when AI answersAt the top of Google there’s now an answer written by AI. What Google’s AI Overviews are, why they change clicks, and how to stay visible when a machine is the one answering.23 JUL 2026INP, the new Core Web Vitals metric: what it measures and how to fix itSince March 2024, INP has replaced FID among the Core Web Vitals. What the new metric measures, why your site can “seem” fast without being fast, and how to fix it.23 JUL 2026Topical authority: why a blog beats 100 scattered keywordsChasing 100 different keywords no longer works. Topical authority — covering a subject well instead of spreading yourself thin — is what Google rewards. Here’s how to build it.23 JUL 2026Internal links: the free SEO almost nobody looks afterInternal links are the most underrated SEO lever: free, under your control, powerful. What they really do, the most common mistakes, and how to use them to push the right pages up.23 JUL 2026Images and speed: WebP, lazy-load and Core Web VitalsImages are often the biggest weight on a page — and the first brake on speed. How to optimize a site’s images with WebP, lazy-load and the right sizes.22 JUL 2026E-commerce platform: how to choose between Shopify, WooCommerce and custom-builtShopify, WooCommerce or custom development? An honest comparison, no convenient rankings, to work out which e-commerce platform to choose based on your shop.22 JUL 2026E-commerce that sells: the checklist before launchA checklist before opening an e-commerce site, in five concrete points: payments, shipping, product pages, speed and legal obligations. What to check before publishing the shop.22 JUL 2026What a well-built business website includes: the checklistA good-looking site isn’t automatically a site that works. What a well-built business website really includes: six areas, from the invisible technical side to the one you notice at first glance.22 JUL 2026Google Consent Mode v2: what changes for ads and analyticsSince March 2024 Google requires Consent Mode v2 from anyone advertising in the EU. What it is, why it matters and how to set it up without betraying cookie consent.22 JUL 2026Google Analytics 4 and privacy in the EU: are you really compliant?GA4 replaced Universal Analytics, but it didn’t close the question: can it be used compliantly in the EU? What the GDPR says, what the Garante did, and how to get in order.22 JUL 2026Privacy-first alternatives to Google Analytics: Matomo and PlausibleIf consent eats half your data, maybe the problem is the tool. Privacy-first alternatives to Google Analytics — Matomo and Plausible — what they offer and who they suit.22 JUL 2026Cookie policy and privacy policy: what you really need and who forCookie policy or privacy policy? They’re not the same thing, and pasting one from the web isn’t enough. What they are, what each must contain and when they’re genuinely needed.22 JUL 2026Backup and site security: what you lose if it disappears tomorrowA site can vanish in an instant: an attack, an error, a host that shuts down. Backup and security for SMEs: what you really risk and the 3-2-1 rule for sleeping soundly.21 JUL 2026Why your website doesn’t convert: 7 silent leaksGetting visits but no enquiries? The problem is rarely traffic. The 7 leaks that drain a site in silence — and how to seal them one by one.21 JUL 2026A landing page that converts: anatomy of a page that brings enquiriesA landing page isn’t a shorter home page: it’s a page with a single purpose. The anatomy, section by section, of a page that turns visits into enquiries.20 JUL 2026Reviews and social proof: using them without inventing themReviews sell, but only if they’re real: inventing them is illegal in the EU and easy to spot. How to collect honest social proof and put it where it counts.20 JUL 2026WhatsApp Business for SMEs: when the chat beats the formSometimes people don’t want to fill in a form: they want to message. WhatsApp Business for SMEs — what it really does, when it’s worth it and how to stay GDPR-compliant.20 JUL 2026Copy before design: why the words decide conversionAlmost everyone starts from the graphics and the copy gets “added later.” It’s the mistake that sinks conversion: on the web the copy comes before the design — here’s why.19 JUL 2026A web agency’s client portal: what you should demand“Where are we with the website?” shouldn’t be a question: it should be a screen. The six signs of a transparent vendor, the three security questions, and why it shouldn’t cost you an extra euro.19 JUL 2026Website monitoring after launch: what to measure every monthOn delivery day the score was 94. A year later the site takes five seconds to load and nobody noticed. The four measures that matter, the twenty-minute monthly ritual, and when to delegate.18 JUL 2026Local SEO in Milan: how to stand out in Italy’s most competitive cityIn Milan people search “near me” and pick whoever shows up first on the map. How local SEO works, what really weighs in the ranking and where to start — with our own office in the city as a test bed.18 JUL 2026Google Business Profile: the free storefront nobody tendsIt’s free, more people see it than your home page, and it decides whether they pick you or move on. What a Google Business Profile is, how to tend it properly and the mistakes that cut you out of the results.18 JUL 2026Multilingual website: hreflang without the headacheA poorly linked multilingual site sends English to people searching in Italian and competes with itself. What hreflang is, how to set it up without errors and why it’s engineering, not a plugin.18 JUL 2026Selling abroad online: where to startSelling abroad online isn’t translating the homepage. What a site really needs for export — native languages, international SEO, payments and trust — and the real cases that have done it.18 JUL 2026WordPress maintenance: what happens if you skip itAn un-updated WordPress doesn’t “stay as it is”: it ages, it gets breached and one day it stops opening. What maintenance involves, what those who skip it risk, and why it’s not a cost but insurance.17 JUL 2026Telegram Mini Apps for business: the channel Italy is ignoringAn app inside Telegram, with nothing to download: orders, bookings and support where your customers already write. What a Telegram Mini App is, when it pays off, and why almost nobody in Italy uses one.17 JUL 2026Custom management software vs Excel: when the leap pays offExcel holds up until it holds you back: orders lost between sheets and email, errors nobody sees, figures that don’t add up. When it pays to move to custom management software, with a real case and the numbers.17 JUL 2026Schema.org for SMEs: the structured data Google rewardsStructured data tells Google about your site in a language it understands: prices, opening hours, reviews, events. What it is, how schema.org works, and which rich results you can get.17 JUL 2026Gamification in B2B: when a game sells serious servicesA “serious” B2B service struggles to be remembered. Gamification can keep people on the site and tell them what you do — if it’s a marketing tool, not a gadget. How it works, with a real case.17 JUL 2026Website hosting in Italy or the cloud: what changes for speed and GDPRWhere your site lives matters more than you think: it changes load speed and GDPR compliance. Hosting in Italy, European cloud or outside the EU: what to choose and why.16 JUL 2026Website quote: how to read it without surprisesThree quotes for the same site, three figures that don’t add up. The grid to read them line by line and the questions to ask before signing.16 JUL 2026A website in 3 weeks: how it’s (really) possibleThe market takes 6–10 weeks, we take three. It isn’t magic or half-done work: it’s method. Here’s what happens in each of the three weeks, and the penalty if we overrun.16 JUL 2026Redesign or new website? The test of 5 questionsRedo everything or touch it up? Five questions to work out, with numbers and not by feel, whether your site needs a redesign or a fresh start.16 JUL 2026How much your site weighs on the environment (and on your wallet)Every visit consumes energy and produces CO₂. How to measure a website’s environmental impact, why light also means fast and cheap, and what the CSRD has to do with it.16 JUL 2026Accessibility statement: a practical 2026 guideIt’s the document the law requires, and without which an accessible site isn’t compliant. What the accessibility statement is, what it must contain and the mistakes to avoid.15 JUL 2026EAA 2026: what your e-commerce site really risksSince 28 June 2025 accessibility is a legal requirement, with fines up to 5% of revenue. Who’s covered, who’s exempt, and where to start — without the scaremongering.15 JUL 2026llms.txt: what it is, and does your site actually need it?A text file that explains your site to AI models, the way robots.txt does for Google. What it is, how to write it, and how much it really matters — no hype.15 JUL 2026How to get found (and cited) by ChatGPT: a GEO guideMore and more people ask ChatGPT instead of Google. GEO is the craft of getting cited in generated answers: what changes from SEO, and what to do about it.15 JUL 2026Website check-up: the 7 metrics that matterWhether a site is “doing well” or “doing badly” isn’t decided by gut feeling. There are seven metrics that tell its health — and a way to read them in a minute, for free.15 JUL 2026E-E-A-T: how Google judges your credibilityExperience, expertise, authoritativeness, trust: the framework Google uses to judge who to rely on. What E-E-A-T is and how to strengthen it, no tricks.13 JUL 2026What an e-commerce site costs in Italy in 2026: the real numbersFrom 6,000 to 25,000 euros and up: what actually changes between tiers, the recurring costs no one puts in the quote, and the questions to ask before signing.13 JUL 2026Slow website: the 7 real causes (and what fixing them costs)Why a site still takes 5 seconds to load in 2026, which fixes cost little and return a lot, and when rebuilding the technical foundation is the better call.05 MAY 2026A website in four languages: costs, timelines, and the mistakes to avoidWhen machine translation is enough, and when it costs you customers. With real per-language prices and a real case from the Remarka group.08 APR 2026Compliant cookie banners: the Garante’s 2026 checklist“Reject” as prominent as “Accept,” no cookie walls, provable consent. What to check on your website, point by point.17 MAR 2026Migrating off WordPress without losing your Google rankingsRedirects, URL structure, and what happens in the first six weeks. The protocol we use on every migration.24 FEB 2026PWAs for SMBs: when you don’t need an appA progressive website installs, works offline, and costs a fifth of a native app. The three cases where it truly pays off.03 FEB 2026What a business website costs in Italy: the real pricesFrom 800 to 50,000 euros: what actually changes between price tiers, and the questions to ask before signing any quote.12 JAN 2026Core Web Vitals in 2026: what Google actually measuresLCP, INP, and CLS explained with examples from stores and workshops, not startups. And why the desktop score barely matters.