24 FEB 2026

PWAs for SMBs: when you don’t need an app

Building a native app costs on average 15,000–30,000 euros and requires separate maintenance for iOS and Android. A progressive website (PWA) delivers installability, notifications, and offline use at a fraction of the cost, with no app store review. In this article, the three concrete cases where a PWA truly pays off for an Italian SMB — and the two where a native app is still the right call.