13 JUL 2026
What an e-commerce site costs in Italy in 2026: the real numbers
“How much does an e-commerce site cost?” is how almost every first phone call with us begins. The honest answer is a wide range — 6,000 to 25,000 euros and up on the Italian market — because two online stores with the same number of products can hide completely different levels of complexity. In this article we lay out the real 2026 market figures, the costs that quotes keep quiet about, and the three factors that actually move the price.
The Italian market’s price tiers.
Public price lists from Italian agencies in 2026 describe a market in three tiers. Under 3,000 euros you get stores assembled on templates with minimal configuration: they work until you need to customize the checkout or connect your ERP. The middle tier — 6,000–15,000 euros — covers a professional, custom-built e-commerce site: a structured catalog, multiple payment methods, technical SEO on product pages. Above 15,000 you move into complex catalogs, ERP and logistics integrations, multiple languages and currencies.
Our price list sits in the middle tier — € 7,500–14,000, fixed in the quote — with one contractual difference: PageSpeed 90+ guaranteed in writing and a delivery date backed by a penalty clause. Those are the two items you will almost never find in competing offers in black and white.
The costs quotes don’t mention.
The build price is half the story. A live e-commerce site costs money every year: hosting sized for traffic peaks, security updates, payment fees (typically 1.5–3% per transaction), e-invoicing, and catalog maintenance. On the market, professional maintenance runs between 500 and 2,000 euros a year: always ask what is included, and for how long.
In our case, the first 12 months of support, updates, and monthly measurements are included in the build price. After that, the plan is optional — or the store stays with you as is: code and data are yours from day one.
The three factors that move the price.
A concrete case from our delivery log: for Cantina Serralta (wine, Asti), a catalog translated into three languages with a one-step checkout brought +63% direct sales in one year — and the project paid for itself before the second harvest.