Case studies / Arredamenti Colombo

From 34 to 96 in six weeks, without stopping the showroom.

INDUSTRY: CUSTOM FURNITURE · LOCATION: LISSONE (MB) · PROJECT: REBUILD + PWA + SEO · YEAR 2025

arredamenticolombo.it

Screenshot of the Arredamenti Colombo website

01 — The problem

The 2019 site loaded full photo galleries on every page: 4.1 seconds of average wait on mobile, where 78% of visits came from. Quote requests came in almost exclusively by phone, and local campaigns brought visits that left before seeing the first sofa.

4.1 s

average load time on mobile

68%

bounce rate from local campaigns

1.2%

of visits turning into inquiries

02 — The solution

Six weeks, showroom online the whole time: the new site grew on a staging environment and went to production overnight, redirects already in place.

aPWA architecture: the catalog opens instantly and stays available even offline, in the showroom.

bPhotos recompressed to AVIF with progressive loading: −82% file weight with no visible loss of quality.

cOne page for every type of work, with structured data: “arredamenti su misura Lissone” from page 3 to page 1.

dTwo-step quote request, with instant notification to the showroom via WhatsApp Business.

03 — The results

Before34

After96

GOOGLE PAGESPEED, MOBILE — AVERAGE OF 3 MEASUREMENTS

Six weeks after going live, the mobile PageSpeed score had climbed from 34 to 96, with load time down to 1.2 seconds.

1.2 s

mobile load time (down from 4.1 s)

+41%

quote requests in six months

Page 1

for “arredamenti su misura Lissone”

“Before, the site was a slow business card. Now it’s the fastest salesperson we have.”
Paolo Colombo — owner, Arredamenti Colombo S.r.l.

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