Case studies / Studio Legale Fontana

From page 3 to page 1 on Google, in eight weeks.

INDUSTRY: LAW FIRM · LOCATION: MILAN · PROJECT: BROCHURE SITE + BLOG · YEAR 2025

studiolegalefontana.it

Screenshot of the Studio Legale Fontana website

01 — The problem

Studio Legale Fontana’s industry blog was well written, but the site had no structured data and no updated sitemap. The result: page three on Google for the twelve keywords that brought in the most inquiries.

3rd page

average ranking on Google

structured data in place

2.6 s

mobile load time

02 — The solution

A targeted technical intervention on SEO and Core Web Vitals — without touching a word of the existing content — plus Google Business Profile optimization.

aSchema.org structured data for the firm and every blog article

bCore Web Vitals optimization up to PageSpeed 95

cXML sitemap and revised URL structure

dGoogle Business Profile optimization

03 — The results

Before38

After95

GOOGLE PAGESPEED, MOBILE — DOCUMENTED MEASUREMENTS

In eight weeks the firm went from the third to the first page of Google for twelve industry keywords, without rewriting a single article.

38 → 95

mobile PageSpeed score

Page 1

on Google for 12 industry keywords

keywords brought to page one

“We didn’t change a word of the blog. Just the technical side, and in two months we were on page one.”
Managing partner, Studio Legale Fontana

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