SEO audit

Free tool /02

On-page SEO analysis: what Google sees on your page.

Title, content structure and missing data on the page that matters most to your business. Your Google SEO score and concrete fixes, explained in plain English. No sign-up.

How it works

Three steps, no sign-up.

01

Pick the right page

Not necessarily the homepage: the page that needs to rank — a service, a product page, an article.

02

Google analyzes it

We use Lighthouse’s SEO category via the PageSpeed API: titles, meta descriptions, tags, links and structure.

03

See what to fix

A 0–100 score and the list of on-page elements to fix, in priority order.

The method

What this on-page SEO audit actually checks.

Here too the engine is Google: we use Lighthouse’s SEO category through the PageSpeed API, in mobile strategy. In a few seconds, Lighthouse reads the page the way a crawler would and checks the technical on-page elements: whether the title exists and is unique, the meta description, correct tags, descriptive link text, indexability, readability on a phone screen. The result is a 0–100 score with a precise list of what fails the check.

It’s worth being clear about the boundaries. This test looks at the technical structure of a single page, not the quality of your writing, not the links other sites give you, not the authority that builds up over time. It doesn’t predict what position you’ll rank in, and it doesn’t study your competitors on your keywords. It’s a check of the foundations: if they’re crooked, not even the best copy pays off; if they’re solid, you’ve cleared the technical obstacles out of the way.

Reading the result

How to interpret your Google SEO score.

From 90 up, the technical basics are in order and you can focus on content and reputation. Between 50 and 89 there are still concrete fixes to make — often a missing title or a duplicate description — that are quick to sort out. Below 50, something is standing in the way of indexing: that’s the priority, before anything else. Read the list of warnings from top to bottom: it’s already sorted by impact.

Watch out for two common misreadings. A perfect score doesn’t mean “first on Google”: it only means the page is technically readable, and ranking comes with content and time. And a warning on a minor tag isn’t an emergency: tell the problems that block indexing apart from the cosmetic ones, and start with the former.

Three common questions

Will this analysis get my site ranking?

Not on its own: it checks the technical on-page basics (titles, structure, data). Rankings also depend on content and authority, which take time to build.

How is this different from content analysis?

Here we check the technical side of the page — the part Google reads. Copy quality is a separate job, one we do with partner copywriters.

Does it analyze the whole website?

No: one page at a time, whichever you enter. That’s the unit Google uses to judge relevance for a search.

How to improve

How to improve your on-page rankings.

Technical on-page SEO comes down to a few things done well, repeated on every page that matters.

01

A title and description built for the page

Write a unique, descriptive title for every page and a meta description that invites the click: they’re the first thing a searcher sees.

02

A clean heading hierarchy

One single H1, then H2s and H3s ordered by topic: they help both Google and readers grasp the page’s structure at a glance.

03

Add structured data

Schema.org markup in JSON-LD tells search engines who you are and what you offer, and makes you eligible for rich results.

04

Take care of internal links and URLs

Link your pages to each other with clear anchor text and keep addresses short and readable: structure matters as much as content.

05

Keep your sitemap and robots file in order

An up-to-date XML sitemap and a correct robots.txt guide the crawler; if your site has multiple languages, add hreflang tags.

Want us to handle your technical SEO?

A full audit, structured data and Core Web Vitals sorted: PageSpeed 90+ guaranteed by contract.

The other free tools