Two letters at the top of Yandex and Google.

A concrete example of our technical-SEO work: пере.рф, the website of a translation bureau. A two-letter Cyrillic domain — easy to remember and to spell out over the phone — plus a technical optimisation job that has kept it among the top results, for years, on the searches that matter. It’s a Remarka group project.

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The problem

A translation bureau lives on search.

Someone who needs a notarised translation, a passport translation or the manual for a machine opens a search engine and picks from the first results. If a bureau’s site isn’t there, it simply doesn’t exist: the customer calls someone else. In a crowded market, your position in the search results is the sales channel, not a side detail.

The site had to be found for the right queries and hold its position over time, against competitors with far bigger budgets. Not through tricks, but through technical SEO done properly — and a domain choice that worked for it, not against it.

Our answer

Pure technical SEO and a two-letter domain.

We worked on two fronts. First: a very short Cyrillic domain, пере.рф — two letters, the start of the word «переводы» (translations), easy to remember and to say out loud. Second: pure technical SEO — structure, speed, semantics and structured data, taken care of all the way. No padded content, no shortcuts: just a site that search engines read well and reward.

✓Short domain пере.рф — easy to remember and to spell out over the phone

✓Pure technical SEO: structure, speed, semantics, structured data

✓Top positions on Yandex and Google for the key industry queries

✓1st on Yandex for «нотариальный перевод» and «перевод инструкций»

What we did

From the domain to the top of the results.

01Domain strategy. Choosing пере.рф: two Cyrillic letters, easy to remember, to type and to say out loud. An advantage that travels with every contact, from the business card to word of mouth.

02Architecture by search intent. One page for each service and each customer question, with clean URLs and a structure the engines grasp on the first pass.

03Loading speed. Light, fast pages, looked after on mobile too: a factor Yandex and Google genuinely use to rank results.

04Semantics and content. Text written for the single query and for the reader: titles, headings and body that answer the exact question, with no filler.

05Structured data. Microdata that tell the engines what each page is about — service, company, contacts — for a reading with no ambiguity.

06Covering the query cluster. «бюро переводов», «перевод документа», «нотариальный перевод», «перевод паспорта», «технический перевод», «перевод инструкций»: each intent has its own page and its own position.

The site online

The home page, as the customer finds it.

пере.рф

The short domain пере.рф already reads in the address bar. Above the fold, the customer immediately sees that this is a translation bureau and finds the services they were looking for.

How we did it

Technical SEO, five concrete levers.

There’s no complex web app here: there’s technical work taken care of all the way. Ranking is built on a few things done well — the domain, the structure, the speed, the semantics and the structured data. We treated all five with the same care, without dressing up complexity that isn’t there.

Domainпере.рф — two Cyrillic letters, memorable and easy to say aloud

StructureOne page per intent, clean URLs, a hierarchy the engines can read

SpeedLight, fast pages, looked after in the mobile version too

SemanticsTitles, headings and text written for the query and for the reader

MicrodataStructured data so the engines understand services and contacts

The phases

Built in phases, and held over time.

SEO isn’t a one-off shot: it’s work you build in phases and then defend. The same method we use to follow our clients’ organic growth: first the foundations, then the positions, then defending the top spot day after day.

01Strategy and domain. Choosing the short domain пере.рф, analysing the industry queries, mapping the search intents to cover.

02Technical foundations. Site structure, one page per intent, clean URLs and a fast, clean base.

03Speed and semantics. Optimising load times and writing content for the single query and for the reader.

04Structured data and defence. Microdata, position monitoring and continuous refinements to hold the top spot year after year.

The result

At the top for over a thousand days.

1st

on Yandex for «нотариальный перевод» and «перевод инструкций»

9–10k

visitors a month, from organic search

1,000+days

at the top of the results, without losing the position

A REMARKA GROUP PROJECT — VERIFIABLE AT пере.рф

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