05 MAY 2026

A website in four languages: costs, timelines, and the mistakes to avoid

Machine translation is fine for a menu or opening hours. It is not fine for a technical product page or a sales page, where one slip in register costs you a customer before they even write. In this article we explain when machine translation makes sense, when you need a native speaker, and what really changes in per-language costs and timelines, with a real case of exporting to Germany.